This class project was an opportunity to market the upcoming Olympics towards the audience of our choosing. I decided to target a younger age for my branding, and created a versatile mark that was utilized for the mascot design.

For the ticket, I created a lanyard badge with a QR code on the back that would grant them access to events and could be scanned by the attendee in their Olympics App—which would provide them with an easy way to track events, medal counts, maps, and live updates.